Question 1

____ is the final user of product or service.

Accepted Answer

A)  Retailer
B)  Manufacturer
C)  Consumer
D)  DealerE) All of the above
F) B) and C)

Question 2

Advertising in a specialist ____can reach your target market quickly and easily

Accepted Answer

A)  Radio
B)  Magazine
C)  Newspaper
D)  TelevisionE) All of the above
F) None of the above A

Question 3

Ads Targeting children have been noted to ________

Accepted Answer

A)  Strengthening parent child relation.
B)  Happiness in parents mind, heart.
C)  Parents get overjoyed.
D)  Increase parents' child conflict.E) A) and B)
F) A) and C)

Question 4

Advertising Agencies Association of India was formed in ____

Accepted Answer

A)  1945
B)  1980
C)  1781
D)  2001E) A) and B)
F) C) and D)

Question 5

The Social Marketing _________ is not necessarily a physical offering.

Accepted Answer

A)  Price
B)  Product
C)  place
D)  PeopleE) A) and C)
F) B) and C) B

Question 6

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

Accepted Answer

A)  Negative
B)  Positive
C)  Neutral
D)  CriticismE) All of the above
F) A) and D)

Question 7

The objective of advertising is to ___something.

Accepted Answer

A)  Produce
B)  Create
C)  Sell
D)  PurchaseE) A) and B)
F) B) and D)

Question 8

Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________

Accepted Answer

A)  Childhood Obesity
B)  Amusement
C)  Entertainment
D)  FitnessE) C) and D)
F) None of the above A

Question 9

Online Advertising is _______ compared to other forms of traditional advertising

Accepted Answer

A)  Relevant
B)  Interactive
C)  Popular
D)  LucrativeE) None of the above
F) A) and B)

Question 10

Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.

Accepted Answer

A)  Sale of products
B)  Sale of inferior products
C)  Sale of old products
D)  Sale of large productsE) A) and C)
F) C) and D)

Question 11

What is the primary goal of Social Marketing?

Accepted Answer

A)  Financial Growth
B)  Promotion
C)  Brand Building
D)  Social GoodE) B) and C)
F) A) and D)

Question 12

MNCs increase:

Accepted Answer

A)  Competition
B)  problems
C)  Unemployment
D)  inflationE) B) and D)
F) A) and D)

Question 13

Who initiated Social Marketing concept?

Accepted Answer

A)  Michael E. Porter
B)  John Hegarty
C)  Philip Kotler
D)  Ryan HolidayE) A) and C)
F) None of the above

Question 14

Billboard is a tool of ___

Accepted Answer

A)  Advertising
B)  Business
C)  Magazines
D)  MarketingE) A) and C)
F) All of the above

Question 15

The "address" that tells the browser the specific place you want to go to

Accepted Answer

A)  Netscape
B)  HTML
C)  Surfing
D)  URLE) A) and B)
F) A) and C)

Question 16

The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________

Accepted Answer

A)  Positive impact
B)  Positive Portrayal
C)  Negative Portrayal
D)  Neutral ImpactE) A) and D)
F) A) and C)

Question 17

Globalisation has led to improvement in living conditions:

Accepted Answer

A)  Of all the people
B)  Of people in developed countries
C)  Of workers in the developing countries
D)  InternationallyE) C) and D)
F) A) and D)

Question 18

Full form of ASCI is _____

Accepted Answer

A)  Advertising Standard Code of India
B)  Advertising Self Council of India
C)  Advertising Social Communication of India
D)  Advertising Standards Council of IndiaE) A) and B)
F) A) and C)

Question 19

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

Accepted Answer

A)  Social Marketing
B)  Personal Marketing
C)  Direct Marketing
D)  Need based marketingE) None of the above
F) B) and D)

Question 20

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

Accepted Answer

A)  Legal environment
B)  Feedback mechanism
C)  Convenient purchasing
D)  EducativeE) B) and C)
F) A) and D)

Exam 2: Marketing and Advertising: Part B

____ is the final user of product or service.

Correct AnswerverifiedShow Answer

Advertising in a specialist ____can reach your target market quickly and easily

Correct AnswerverifiedA

Ads Targeting children have been noted to ________

Correct AnswerverifiedShow Answer

Advertising Agencies Association of India was formed in ____

Correct AnswerverifiedShow Answer

The Social Marketing _________ is not necessarily a physical offering.

Correct AnswerverifiedB

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

Correct AnswerverifiedShow Answer

The objective of advertising is to ___something.

Correct AnswerverifiedShow Answer

Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________

Correct AnswerverifiedA

Online Advertising is _______ compared to other forms of traditional advertising

Correct AnswerverifiedShow Answer

Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.

Correct AnswerverifiedShow Answer

What is the primary goal of Social Marketing?

Correct AnswerverifiedShow Answer

MNCs increase:

Correct AnswerverifiedShow Answer

Who initiated Social Marketing concept?

Correct AnswerverifiedShow Answer

Billboard is a tool of ___

Correct AnswerverifiedShow Answer

The "address" that tells the browser the specific place you want to go to

Correct AnswerverifiedShow Answer

The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________

Correct AnswerverifiedShow Answer

Globalisation has led to improvement in living conditions:

Correct AnswerverifiedShow Answer

Full form of ASCI is _____

Correct AnswerverifiedShow Answer

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

Correct AnswerverifiedShow Answer

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

Correct AnswerverifiedShow Answer

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