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Exam 8: Digital Marketing

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Question 41

True/False

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A customer-centric design seeks to allow individuals to easily locate merchandise on a webpage.

A) True
B) False

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verified

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Question 42

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While many e-commerce sites allow customer reviews and feedback, most immediately delete any negative comments or screen comments prior to posting to prevent negative comments from appearing.

A) True
B) False

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Question 43

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Geo-targeting is a form of mobile marketing that involves identifying retail outlets for consumers who wish to shop at a brick-and-mortar store.

Email marketing campaigns can be directed to consumers who abandon shopping carts without making a purchase to offer additional incentives to complete the purchase.

When Tide offers tips on how to get tough stains out of clothes, which type of incentive is being used?

QR codes, watermarks, and 2D barcodes allow consumers to see video of the interior of a retail store in real time.

Describe the various types of digital marketing strategies available to brands.

E-commerce is:

Most consumers are tolerant of spam, which makes the creation of an email program easier.

Value-added incentives are designed to:

Which does adaptive design facilitate?

Digital marketing combines the components of e-commerce, internet marketing, and mobile marketing.

Common venues for brand engagement with e-commerce sites are blogs, feedback mechanism, customer reviews, and social media.

What is brand spiraling?

Channel integration involves making sure all aspects beyond the web work together.

Web 4.0 forced e-commerce firms to include real-time communication and engagement for consumers.

E-commerce focuses on selling goods or services on the internet.

Jim has been on the internet searching for a boat and reading about the various brands. An ad pops up on the computer screen advertising a particular brand. This is an example of geo-targeting based on keyword searches or content read.

The newest online technology for banner advertising is:

Ongoing web musings are called: