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To respond to their environment,managers and companies have a number of options,which can be grouped into three categories.Describe each category.

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The three categories of options that man...

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Scenario C. Smash Marketing is consulting firm located in the Midwest. Mr. William "Bill" Smash started the firm as a young man in the early 1950s. The firm has grown but with growth, they have never forgotten the vision of Mr. Smash—to be creative in all they do while delighting the client. Each year the Smash Award for Advertising Creativity is given to the employee who most exemplifies Mr. Smash's vision. New employees are told of the organization's greatest accomplishments and are taken on a tour of the "Wall of Memories" where pictures of the company taken over the years are hung. One is even included to remind everyone of the disastrous fire that the company not only survived, but also built upon to strengthen the sense of teamwork clearly evident throughout the firm. In fact, there is a long tradition of employee participation in decision making and all consider themselves to be part of the "Smash Family." -Based on the information in the above scenario,which of the following outcomes would you most expect if business dropped off dramatically for Smash Marketing?


A) Mr.Smash would lay off most of his workforce.
B) The members of the entire company would agree that they should each cut their hours by 15% so that no one is laid off.
C) Mr.Smash would sell the company and move to Hawaii.
D) The members of the company would go on strike.
E) Mr.Smash would charge more for the consulting services so that he can make ends meet.

F) A) and E)
G) A) and D)

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Discuss the clues utilized to diagnose a culture.

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Diagnosing a culture involves identifyin...

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The highest barrier to entry of the following items is


A) brand identification.
B) competitor experience.
C) pricing practices.
D) the economy.
E) technology.

F) C) and D)
G) B) and C)

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Defenders are more likely to engage in strategic maneuvering than prospectors.

A) True
B) False

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Family leave,flexible working hours and child care assistance have been introduced as a result of the re-entrance of older workers into the workplace.

A) True
B) False

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Porter's Model for competitive analysis is one example of analyzing the competitive environment for adapting to and even influencing the nature of competition.

A) True
B) False

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Leveling normal fluctuations at the boundaries of the environment is called


A) buffering.
B) smoothing.
C) flexible processes.
D) empowerment
E) kanban.

F) A) and E)
G) C) and D)

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Which of the following is an example of a potential substitute product?


A) polyester for cotton
B) ink cartridges for printers
C) mops for detergent
D) iTunes for iPod
E) furniture for apartments

F) D) and E)
G) C) and D)

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In determining how interest rates will change the future,a manager would use


A) budgeting.
B) scenario development.
C) forecasting.
D) benchmarking.
E) environmental scanning.

F) A) and D)
G) C) and D)

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Melissa,a retail manager,encourages her employees to solve customers' problems without her approval of the particular situation.In this example Melissa has empowered her employees.

A) True
B) False

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Scenario D. Margarita works for a small company, which processes and cans tomatoes and other vegetables. She reports to the CFO. It is her job to predict the costs of raw materials for the next five years. She uses various research sources including the news to learn who the competition is and what they have been doing. In fact she subscribes to an analyst e-newsletter that tells her about crop availability and weather conditions all around the globe. Every month she develops a spreadsheet for her boss indicating the likely costs of vegetables given the type of weather conditions expected in each area of the world and thus the availability of particular crops. She is also involved in a team that is investigating how to cut canning costs. They have recently met with Good Cans, a company that manufactures and cans tennis balls. Good Cans is considered the top company in the canning industry, especially around canning process knowledge and Margarita's team is comparing their processes to those of Good Cans to see how they might improve. -The spreadsheet that Margarita uses gives her a chance to use


A) forecasting.
B) competitive intelligence.
C) environmental scanning.
D) benchmarking.
E) scenario development.

F) B) and C)
G) A) and D)

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Psychographics are measures of various characteristics of the people who make up groups or other social units.

A) True
B) False

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Describe the five forces in Porter's Model for competitive analysis.

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Porter's Five Forces is a framework for ...

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Regulatory agencies set rules but do not have the power to investigate company practices nor take legal action to ensure compliance with the law.

A) True
B) False

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One firm buying another is called a(n)


A) merger.
B) acquisition.
C) divestiture.
D) prospective.
E) defender.

F) A) and B)
G) None of the above

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A substitute for a company's offering is a potential opportunity.

A) True
B) False

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U.S.government policies both impose strategic constraints and provide opportunities for organizations.

A) True
B) False

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When Sudsy Company advertises its soap products as better than Bubble Company's soap products,Sudsy Co.is demonstrating


A) competitive aggression.
B) competitive pacification.
C) benchmarking.
D) political action.
E) cooptation.

F) A) and D)
G) B) and E)

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New methods of communication,production and even the development of entire new industries are the results of the changes in


A) demographics.
B) societal preferences.
C) technology.
D) the economy.
E) politics.

F) C) and D)
G) D) and E)

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