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Exam 13: Using Primary Data Sources

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Question 1

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Which of the following questions does NOT lead a respondent?

A) What level of health care, if any, should the Federal government guarantee for people who cannot afford to buy private insurance?
B) What level of health care should the Federal government provide for people who cannot afford to buy private insurance?
C) Should parents who cannot afford to buy health insurance be banned from seeking emergency room care for their children?
D) Should the Federal government provide a health care program for parents of young children who cannot afford to buy private insurance?

E) A) and B)
F) B) and D)

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A

Question 2

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The validity of data collected in a focus group interview should be questioned.

A) True
B) False

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Question 3

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A transmittal message that accompanies a questionnaire should__________________

Which data collection method is likely to be MOST costly relative to the amount of data collected?

Which adjectives BEST describe effective language for a questionnaire or interview guide?

A nominal scale allows data to be classified but limits statistical analysis of that data.

Which data collection is likely to be the LEAST flexible with respect to scheduling?

Many consumers view telephone marketing surveys to be an invasion of privacy, but professional interviewers often say that such surveys help both consumers and businesses by enabling businesses to respond to consumer needs. What is your position? Defend that position.

An advantage of the personal interview is the accuracy of sensitive data collected by that means.

The main use of online polls is customer feedback.

Much primary research requires gathering data from or about people. A major ethical issue concerns how people are used for the researcher's advantage.

Online surveys that can handle open-ended questions are an unlikely development.

One-question polls are here to stay, but they cannot replace thorough market research.

An advantage of questionnaire surveys is the low cost relative to the amount of data that can be collected.

Passive data collection involves interviewing subjects.

Which business task is NOT aided by online surveys?

Collecting data by asking subjects to complete a questionnaire is an active method of data collection.

To ensure that a questionnaire is capable of collecting valid and reliable data, the researcher should always test the questionnaire before giving it to potential subjects.

Offering an inducement to complete a questionnaire survey will reduce validity of the data.

Which measurement scale is BEST for evaluating the clarity of a trainer's instructions to trainees?